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About the Campaign
The Family We-time Campaign 2025, along with other programmes of the "Jockey Club Professional Development Initiatives on Family Services" organized by the Consortium of Institutes on Family in the Asian Region (CIFA), are sponsored by the Jockey Club SMART Family-Link Project, initiated and funded by The Hong Kong Jockey Club Charities Trust.
We are excited to unite families through creative expression in this year's campaign. Participants are invited to submit family photos or coloring works focusing on two of the megatrends promulgated by the United Nations: New Technologies and Urbanisation & Migration (The others being Climate Change and Demographic Changes).
The campaign aims to raise awareness of these two megatrends, encouraging families to positively face and tackle challenges to enhance family well-being. Themes may include effective use of new technology, social inclusion, and building social networks. Selected works will be showcased in a creative collage in a Family We-time Online Gallery. Participants will have an e-certificate for appreciation after submission.
We are excited to unite families through creative expression in this year's campaign. Participants are invited to submit family photos or coloring works focusing on two of the megatrends promulgated by the United Nations: New Technologies and Urbanisation & Migration (The others being Climate Change and Demographic Changes).
The campaign aims to raise awareness of these two megatrends, encouraging families to positively face and tackle challenges to enhance family well-being. Themes may include effective use of new technology, social inclusion, and building social networks. Selected works will be showcased in a creative collage in a Family We-time Online Gallery. Participants will have an e-certificate for appreciation after submission.
Submission
Information
Key Information
Eligibility Criteria
- Family-based with 2 generations or more
- Families in Asia are welcome to join
- Each person can submit up to 5 works
Deadline of Submission
31 August 2025, Sunday
Types of Submission
Family photos and / or coloring artworks.
Registration Fee
Free of charge
How to Participate
For Coloring:
- Select and download a designated coloring sheet from our website, print it on A4-sized paper (297 x 210 mm).
- You can use any coloring tools or paints. Computer coloring or three-dimensional processing, such as stickers, glitter, crepe paper, etc., are not permitted.
- You can add designs to the designated coloring sheet to enrich the composition for expressing the themes of New Technologies or Urbanisation & Migration.
For Photography:
- The works must be original digital photos. Any computer retouching, including additions, deletions or significantly altered colors, will not be accepted.
- Photos must align with the themes of New Technologies or Urbanisation & Migration.
Submission Guidelines
- After registration, submit your original digital photos or coloring works in JPEG, JPG, or PNG format via our website.
- The maximum number of submissions is five works. The maximum file size for each photo or coloring work uploaded for submission is 10 MB.
Terms and Conditions
- All works must be submitted on the "Family We-time" online registration portal. Only JPEG, JPG or PNG electronic file formats will be accepted. Once submitted, it cannot be amended, exchanged or returned. The submitted works must not have participated in any other competitions or events.
- The submitted works must be original and not infringe on the rights of third parties, including intellectual property rights, confidentiality rights, or privacy rights. Anyone who violates the rules will be disqualified from participation.
- If the submitted works contradict any laws, all legal responsibilities will be borne by the participants, and the organiser will not be held responsible.
- Participants are required to ensure that the submitted works do not contain pornographic, violent, negative messages or commercial, religious, or political propaganda elements, and do not constitute defamatory, indecent, offensive, racial misunderstanding, or discrimination issues.
- Participants are not allowed to add text, symbols or pictures that can represent personal information, such as signatures, borders and watermarks, etc. in the submitted works.
- The copyright of all submitted works belongs to the organiser. The organiser reserves the right to screen submitted works and use them for non-commercial purposes only, including but not limited to any publicity, exhibition and printing purposes without prior consent of the participants and payment of any copyright fees and legal responsibility.
- Participants agree to provide personal data for event contact and dissemination of the organiser's event information. If participants request the organiser to delete their personal data after the event, they must notify the organiser by email.
- The results of the selected works as a creative collage are subject to the decision of the organiser, and participants shall not object. The decision made by the organiser is final.
- Participants must clearly understand the rules of the event, and submitting works means that they have agreed to abide by and accept all the terms and conditions of this event. Participants must undertake all risks and are responsible for their own safety. The organiser will not be liable for any loss or damage arising out of or in connection with this or otherwise during the event.
- The organiser reserves the right to the final interpretation and revision of these terms and conditions.
The Jockey Club SMART Family-Link Project
The Hong Kong Jockey Club Charities Trust approved around HK$330 million to initiate the "Jockey Club SMART Family-Link Project" (JCSFL). Launched in 2018, the project aims at leveraging advanced information and communication technologies in support of more effective and innovative service delivery provided by all 26 NGO-operated Integrated Family Service Centres and Integrated Services Centres to promote family well-being, and enhancing the sector capacity in the use of technology and data for family service innovations that can respond to emerging service needs.
The project convenes multidisciplinary effort and collaboration between NGOs and academia to promote digital transformation for the welfare sector. The key components include enriching i-Connect's functionalities, developing blended mode of services, enhancing digital capacity building and conducting data analysis from service data across NGOs for service transformation and enrichment.
Project partners include The University of Hong Kong (Department of Computer Science, School of Nursing and Department of Social Work and Social Administration); Hong Kong Baptist University (Department of Social Work); Caritas - Hong Kong; Hong Kong Family Welfare Society; Hong Kong Christian Service; International Social Service - Hong Kong Branch; Christian Family Service Centre; The Hong Kong Catholic Marriage Advisory Council; Hong Kong Children and Youth Services; St. James' Settlement; Tung Wah Group of Hospitals; Hong Kong Sheng Kung Hui Welfare Council and The Neighbourhood Advice-Action Council.
For details, please visit www.jcsmartfamilylink.hk.
The project convenes multidisciplinary effort and collaboration between NGOs and academia to promote digital transformation for the welfare sector. The key components include enriching i-Connect's functionalities, developing blended mode of services, enhancing digital capacity building and conducting data analysis from service data across NGOs for service transformation and enrichment.
Project partners include The University of Hong Kong (Department of Computer Science, School of Nursing and Department of Social Work and Social Administration); Hong Kong Baptist University (Department of Social Work); Caritas - Hong Kong; Hong Kong Family Welfare Society; Hong Kong Christian Service; International Social Service - Hong Kong Branch; Christian Family Service Centre; The Hong Kong Catholic Marriage Advisory Council; Hong Kong Children and Youth Services; St. James' Settlement; Tung Wah Group of Hospitals; Hong Kong Sheng Kung Hui Welfare Council and The Neighbourhood Advice-Action Council.
For details, please visit www.jcsmartfamilylink.hk.
The Hong Kong Jockey Club Charities Trust
The Hong Kong Jockey Club traces its long tradition of donating to charitable causes to 1915, but it was in the 1950s, as Hong Kong struggled to cope with post-war reconstruction and a massive influx of immigrants, that this role became integral to its operations. In 1955, the Club formally decided to devote its surplus each year to charity and community projects, and in 1959 a separate company, Hong Kong Jockey Club (Charities) Ltd, was formed to administer donations. In 1993, a new entity was established, The Hong Kong Jockey Club Charities Trust, to reflect the evolving nature, scale and scope of donations. The Charities Trust is one of the world's top ten charity donors.
The Trust's substantial donations to the community are made possible by the Club's unique integrated business model, which comprises racing and racecourse entertainment, a membership club, responsible sports wagering and lottery, and charities and community contribution. Approximately 90% of the Club's annual operating surplus after tax is donated to the Trust, enabling it to play a significant role in the community's development.
Working with the Government, non-governmental organisations (NGOs), charitable foundations and community partners, the Trust is committed to improving the quality of life of the people of Hong Kong. As a philanthropic organisation, the Trust proactively identifies and initiates projects that meet pressing community and social needs.
In alignment with Hong Kong's evolving needs, the Trust's strategic foci in the 2022-5 triennium comprises five priority areas - Positive Ageing and Elderly Care; Youth Development and Poverty Alleviation; Healthy Community; Talent and Sector Development; and Sports and Culture. In recognition of the importance of sustainable development, the Trust is incubating Sustainability as a sixth funding priority.
The Trust's substantial donations to the community are made possible by the Club's unique integrated business model, which comprises racing and racecourse entertainment, a membership club, responsible sports wagering and lottery, and charities and community contribution. Approximately 90% of the Club's annual operating surplus after tax is donated to the Trust, enabling it to play a significant role in the community's development.
Working with the Government, non-governmental organisations (NGOs), charitable foundations and community partners, the Trust is committed to improving the quality of life of the people of Hong Kong. As a philanthropic organisation, the Trust proactively identifies and initiates projects that meet pressing community and social needs.
In alignment with Hong Kong's evolving needs, the Trust's strategic foci in the 2022-5 triennium comprises five priority areas - Positive Ageing and Elderly Care; Youth Development and Poverty Alleviation; Healthy Community; Talent and Sector Development; and Sports and Culture. In recognition of the importance of sustainable development, the Trust is incubating Sustainability as a sixth funding priority.
CIFA
CIFA is registered as a company incorporated with limited liability and a non-profit making organisation under the laws of Hong Kong. It is an independent organisation which provides a regional platform for networking and collaboration among organisations and professionals who share the mission of "Converging Professional Wisdom for Family Well-Being." Its function is to support and enhance mutual interests in research and training initiatives, and to share clinical experiences and policy formulation on families that are unique to the Asian region.
The Inauguration and Inaugural Symposium of CIFA was held at The University of Hong Kong in 2008, followed by biennial Regional Symposiums in Tokyo, Singapore, Shanghai, Seoul and Taiwan, each attracting an average of over 400 participants. Other major activities include cross-country researches, training activities, the Asian Award for Advancing Family Well-Being (3A Project), promotion and fund-raising activities, and distribution of information through its website and CIFA-NET, the newsletter.
After establishing contact between CIFA and the United Nations in 2014, representatives from the UN have attended CIFA activities on several occasions, including the Regional Symposium in 2016 in Korea, Exchange Programme on 3A Project and Charity Concert For Family Harmony in 2017, and Asian Family Summit in 2018 in Hong Kong. CIFA eventually received formal recognition from the United Nations, with the granting of Special Consultative Status in 2021, putting CIFA in the international arena, and getting more involved and actively contributing in the global efforts to advance family well-being, especially from the Asian perspective, a region which is becoming more active and significant in the world affairs.
CIFA has been actively involved in co-ordinating and organising activities in Asia to echo the call from the United Nations to commemorate the 30th Anniversary of the International Year of the Family, including the Expert Group Meeting on Demographic Changes on Ageing of Population in Asia, Family We-Time Campaign and the Asian Family Summit 2024, among others, receiving very positive feedback and support from the United Nations.
For details, please visit https://www.cifa-net.org/
The Inauguration and Inaugural Symposium of CIFA was held at The University of Hong Kong in 2008, followed by biennial Regional Symposiums in Tokyo, Singapore, Shanghai, Seoul and Taiwan, each attracting an average of over 400 participants. Other major activities include cross-country researches, training activities, the Asian Award for Advancing Family Well-Being (3A Project), promotion and fund-raising activities, and distribution of information through its website and CIFA-NET, the newsletter.
After establishing contact between CIFA and the United Nations in 2014, representatives from the UN have attended CIFA activities on several occasions, including the Regional Symposium in 2016 in Korea, Exchange Programme on 3A Project and Charity Concert For Family Harmony in 2017, and Asian Family Summit in 2018 in Hong Kong. CIFA eventually received formal recognition from the United Nations, with the granting of Special Consultative Status in 2021, putting CIFA in the international arena, and getting more involved and actively contributing in the global efforts to advance family well-being, especially from the Asian perspective, a region which is becoming more active and significant in the world affairs.
CIFA has been actively involved in co-ordinating and organising activities in Asia to echo the call from the United Nations to commemorate the 30th Anniversary of the International Year of the Family, including the Expert Group Meeting on Demographic Changes on Ageing of Population in Asia, Family We-Time Campaign and the Asian Family Summit 2024, among others, receiving very positive feedback and support from the United Nations.
For details, please visit https://www.cifa-net.org/
Sponsor
The Family We-time Campaign 2025, along with other programmes of the "Jockey Club Professional Development Initiatives on Family Services" organized by the Consortium of Institutes on Family in the Asian Region (CIFA), are sponsored by the Jockey Club SMART Family-Link Project, initiated and funded by The Hong Kong Jockey Club Charities Trust.
